GAIN CAPITAL UX

User research

• Trading psychology
• Self-sabotaging attitudes and behaviours of online traders
• User segmentation
• Summary and analysis; existing segmentation reports
• Secondary user research - literature review, media, etc
• Primary user research - user interviews, etc
• Segments & Personas
• Hopeful
• Aspiring
• Diligent (developing)
• Diligent (established)
• Expert

A new platform

Sprint Zero - Flows and details
Why, who is it for, how do our users use a trading platform, and more

Sprint Zero - What is a Deal Ticket, history

Sprint Zero - Deal Ticket exploration variations

Sprint Zero - Find / search / results / browse

Sprint Zero - Screen sizes, content fitting, minimal list column

Sprint Zero - prototype page with positions, orders, ticket, news.
My sketchily coded prototype showing how some of these elements all fit together with an interactive deal ticket.

Fitting as much of this concept into a mobile portrait view

New platform, Photoshop screens (PDF)